Affordable organic produce directly from local farms to families
across the Lower Mainland.
In Canada, almost 400 kg of food per person is wasted every year. This costs the average household $1,766 a year.
SURPLUS delivers affordable organic produce directly from local farms to families across the Lower Mainland. This delivery service supports local and Canadian producers by providing a new market for surplus production.
Branding, Illustration, UI Design
Illustrator, Photoshop, Sketch, Invision
The challenge of this project is to combat food waste by positioning how ugly imperfect produce is more than what is on the outside while making fresh groceries affordable.
Part of their delivery service includes recipe cards showing how to best utilize their fruits and vegetables to avoid excess food waste.
Inspired by ‘imperfect’ produce, SURPLUS encourages consumers to reconsider what is ‘ugly’ in appearance doesn’t affect the produces’ taste and texture.
This is showcased in the colourful pattern featuring ugly produce
that’s shown throughout the brand’s assets.